Marketing Segmentation in Consumer Product Industry

Marketing Implications of Online Consumer Product Reviews

consumer behavior pattern and internet marketing strategy: home appliances industry

iran home appliances producers are challenged by the many foreign competitors. these companies can employ information and communication technology for improvement of the competitiveness. so in this paper, the identification of internet marketing strategies and the consumer behavior have been analyzed by grounded theory. the research shows that, internet marketing strategy (ims) can be classifie...

Functional food. Product development, marketing and consumer acceptance--a review.

It was mainly the advances in understanding the relationship between nutrition and health that resulted in the development of the concept of functional foods, which means a practical and new approach to achieve optimal health status by promoting the state of well-being and possibly reducing the risk of disease. Functional foods are found virtually in all food categories, however products are no...

Collaboration In The Consumer Product Goods Industry - Analysis Of Marketplaces

Electronic cooperation or collaboration has a long tradition in the supply chain of consumer product goods (CPG). During the eBusiness evolution established initiatives, such as category management or efficient consumer response (ECR) were complemented by a variety of electronic marketplaces. As infrastructures which support business transactions among the organizations involved in a value chai...

Green Product Consumers Segmentation Using Self-Organizing Maps in Iran

This study aims to segment the market based on demographical, psychological, and behavioral variables, and seeks to investigate their relationship with green consumer behavior. In this research, self-organizing maps are used to segment and to determine the features of green consumer behavior. This was a survey type of research study in which eight variables were selected from the demographical,...